Ssome leaders are born, while others manage by choice. This is the case of Julia Hartz of Eventbrite, who, since taking on the role of CEO of Eventbrite, has guided the company to tremendous growth through an entrepreneurial vision that emphasizes diversity, determination. and creativity in the midst of a pandemic.
Since its inception in 2006, Eventbrite (NYSE: EB) has become a disruptor in the events industry, not only changing the way live events can be hosted and sold, but also modeling the business through a diverse leadership.
“When I think about the reasons I made this trip successful, I think a lot of it is because I’m surrounded by so many feminists and men who really see the power of uplifting women and [how] clearly transformative it was [as] an asset to our company, ”said Hartz an interview with Forbes.
The importance of focusing on people
In an interview with the National Center for Women and Information Technology, Hartz said, “I’m an entrepreneur because I believe I can change an industry.”
Hartz studied audiovisual journalism and communications at Pepperdine University before going to work at MTV and later at FX. When Hartz quit her job at FX, she co-founded Eventbrite with then-fiancé Kevin Hartz and Renaud Visage in 2006.
Because their start-up lacked capital, the trio focused on building a strong, horizontal foundation focused on hiring the right people and driving innovation in the events industry.
“We hire very, very smart, knowledgeable, and talented people and we have to give them the freedom to really change this industry,” Hartz told the National Center for Women and Information Technology.
An entrepreneur by choice
For 10 years, Hartz was President of Eventbrite. Then, in 2016, she took over as CEO from co-founder and husband Kevin.
Despite initial doubts, Hartz brought his operational experience and focus on people in the role of CEO, along with his belief and passion for creating diversity in the tech industry.
With her constant guidance and dedication to diversity in technology, Eventbrite has a board of directors that has a 50/50 gender split and an almost equally diverse management team.
“I know [how] important that was for me and still is today to surround myself with strong women, ”Hartz said in the interview with Forbes.
In 2018, Hartz went public with Eventbrite, raising over $ 230 million and selling 10 million shares, per MarketWatch.
COVID hits events hard
When Covid-19 closed its operations in 2020, Eventbrite was particularly hard hit. However, through a strategic shift, the company was able to pivot under Hartz’s leadership, hosting over 4.6 million events in 2020 and selling over 230 million tickets through the Eventbrite website.
The company is also now planning vaccinations and Covid-19 events through its site.
“I hope one day people will write about Eventbrite because of the type of business we are, not just what we’ve done or how much money we’ve made,” Hartz said in his interview with Forbes. .
Thanks to her desire to promote diversity, to focus on creating the right teams for the job and to the exponential growth that flourished under her leadership, Julia Hartz embodies the entrepreneurial factor ©, the heart of the ERShares investment approach.
ERShares offers a entrepreneur SMA strategy that capitalizes on female leadership in the entrepreneurial space.
For more news, information and strategy, visit the Entrepreneur ETF Channel.
The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.