ENGINE, a global global service media and marketing services company, today announced that it has signed Credible as a client. Credible is a leading consumer finance marketplace that allows consumers to compare instant and accurate prequalified rates from multiple financial institutions for mortgages, student loans, and personal loans.
ENGINE was in competition with four other agencies for the company, which it won last month. The scope of work includes research, strategy, media consulting and creation.
ENGINE and Credible are working on a first campaign, including television, radio and digital, which will be launched this summer.
“We are delighted to be working with Credible to help them distinguish their unique proposition and their brand’s position in the hyper-competitive FinTech market,” said Steve scutellaro, SVP, Managing Director, ENGINE Agency. “We believe in their product and their mission and look forward to partnering with them to take the brand to the next level. They have boldly created a new category in their market, and the work we do together will reflect that bravery.
ENGINE has also created campaigns for HBO, Frito-Lay, Rock the Vote, Jägermeister, and American Public University.
“We are delighted to be working with ENGINE. They brought impressive strategic and creative thinking to the field, ”said Anson Burtch, director of brand strategy for Credible. “I look forward to exploring the depth of their knowledge on all aspects of strategy, creation and production. Additionally, it will be important for us to research and measure as we move forward in the campaign. (credible.com)